We are pleased to announce that Seckeita Taylor Lewis is StoryCorps’ new Chief Marketing Officer (CMO), effective May 12. A Chicago native, Seckeita Taylor Lewis is a seasoned marketing executive with experience in content creation, brand refreshment and strategy, integrated marketing, partnerships, and managing teams for leading brands including Ocean Spray and Frito Lay.
StoryCorps CEO Sandra M. Clark said, “Seckeita’s extensive track record in heightening brand awareness and driving revenue, along with her award-winning work as a storyteller, make her an ideal choice to steward StoryCorps’ marketing and communications as we enhance our public service, products, and brand at this pivotal moment. I have no doubt she will contribute profoundly to the organization’s continued growth and increasing impact in the years ahead.”
As CMO, Seckeita will lead StoryCorps’ marketing and brand strategy, overseeing the organization’s audience expansion, partnership distribution, revenue growth, and customer service initiatives, with an emphasis on growing national awareness of StoryCorps and its work and content. She will be responsible for StoryCorps’ overall messaging across all of its external communications; driving participation in StoryCorps programs; supporting institutional efforts to grow earned and contributed revenue; growing engagement and reach on StoryCorps’ digital platforms; and envisioning and brokering high-visibility content and brand partnerships for StoryCorps.
Seckeita’s first career, in engineering, laid a foundation in analytics, problem-solving, and innovation that she has leveraged throughout her marketing career. She spent ten years as a traditional marketer in various roles at Frito Lay, from Customer Marketing, Multicultural Marketing, and Innovation, to serving as Director for Frito Lay’s On the Go portfolio, leading branding, strategy, innovation, and execution for some of America’s most beloved brands. Most recently, as head of Integrated Marketing and Content at Ocean Spray, she focused not only on new ways of telling the Ocean Spray brand story, but also on team development and culture. She is co-founder of Lewis Taylor Productions, whose most recent film, ImPossible—about a man’s inspirational fight to overcome Type 2 diabetes—premiered to acclaim at the Austin Film Festival.
Seckeita earned a Bachelor of Science in Electrical Engineering from Southern University and A&M College in Baton Rouge, LA; a Masters of Electrical Engineering from Cornell University, and an MBA-Marketing from Duke University’s Fuqua School of Business.